用药咨询微信服务平台的构建和实践  

Construction and Practice of Medication Consultation System Based on Wechat

作　　者：金锐[1] 李丽莉[1] 顾红燕[1] 王琨[1] 孙路路[1] 

机构地区：[1]首都医科大学附属北京世纪坛医院药剂科,北京100038

出　　处：《医药导报》2016年第10期1149-1153,共5页Herald of Medicine

基　　金：首都卫生发展科研专项重点攻关项目(首发2011-2008-01);首都医科大学附属北京世纪坛医院中青年学科骨干培养专项(院国青2015-QB04)

摘　　要：目的 根据北京市医院管理局用药咨询中心建设要求,尝试采用微信公众平台开展用药咨询服务,创新用药咨询服务方式。方法 成立咨询药师小组,以医院药剂科为主体申请微信公众号,由信息药师负责维护。结合临床实际,构建“用药咨询”和“药学资讯”两大服务模块并规定了相关操作流程。其中,用药咨询以用户主页面直接输入和药师定期后台回复的方式进行,药学资讯以定期推送原创和精选的用药教育图文消息的方式进行,并采用自动回复和分类管理的方法优化平台的服务意识。结果 自2014年12月正式运营以来,平台共积累稳定用户群692人（截至2015年4月20日）,并以每天5~8人的速度增加,咨询问题数量平均每天约10条;平台共推送合理用药资讯15次54条,其中原创资讯23条,视频资讯2条。多条首发的原创资讯获得超预期的关注,在《健康报》《京华时报》《搜狐健康》《北京卫生信息网》等媒体广泛转载。结论 微信公众平台有利于实现个性化、便捷化、移动式的用药咨询服务和用药健康科普,强化患者安全用药意识,提升“以患者为中心”的药学服务效果,宣传医院品牌,具有良好的应用和推广前景。同时应注意培育专业性和责任心,做出医药类微信公众平台的特色。Objective As one of the construction requirements of “medication consultation centers” proposed by Beijing Municipal Administration of Hospitals,tried to implement a kind of novel medication consultation based on wechart. Methods Firstly,a wechart public number named as the department of pharmacy was established by the consulting pharmacist team.The information pharmacist was responsible for its daily maintenance.Secondly,two modules,medication consultation and medication news,were set for solving the clinical problems.The related operation process was also provided.The medication consultation was defined as regularly answering the problems proposed from the main page of wechart; While the original and selected medication news were published with pictures by the announcing function of wechart.Other functions such as auto reply and classification management were also used for optimization. Results From December 2014 to April 20th 2015,the medication consultation system had accumulated 692 consumers,with a increase of 5 to 8 ones everyday.The average number of consulting records was 10 everyday.15 batches of medication news （54 messages） including 23 original messages and 2 video messages had published.Several messages gained much attention,and they were widely reprinted by many media such as Health News,Beijing Times,Sohu Health,etc. Conclusion Wechart benefits to establishing a individual,convenient and mobile medication consultation service,strengthening the awareness of administration safety,improving pharmaceutical care effect of “patient-oriented” and promoting the hospital brand.Thus it has a good prospect of application and popularization.At the same time,should pay attention to developing the professionalism and responsibility,which might be the characteristics of medical wechart.

关 键 词：临床药学 用药咨询 药学资讯 药学服务 微信 

分 类 号：R951[医药卫生—药学]