时间压力对不同数学能力消费者购物决策的影响  

The Impact of Time Pressure on Consumers' Decision Making with Different Mathematical Abilities

作　　者：王阿妹[1] 王露[1] 刘伟臻 司继伟[1] 

机构地区：[1]山东师范大学心理学院,济南250014

出　　处：《心理技术与应用》2016年第10期610-615,共6页Psychology(Techniques and Applications)

基　　金：山东师范大学大学生创新创业训练项目(201310445102);教育部人文社科一般项目(09YJAXLX014)资助

摘　　要：购物决策近年来成为决策研究领域的热点主题。本研究以200名大学生为被试,运用信息板技术,以模拟购物决策作为实验任务,旨在探讨时间压力对不同数学能力消费者的购物决策信息加工模式的影响。结果表明:(1)相对于无时间压力,在有时间压力时,决策者倾向于缩短决策时间,选用基于属性的信息搜索模式;(2)相对于低数学能力者,高数学能力者的决策时间更短,更倾向基于属性的信息搜索模式;(3)时间压力与个体的数学能力共同影响着消费者的决策时间和信息搜索模式。Adoptir, g the information display board technology used in decision-making researches, the present research ex- plored the impact of time pressure on information processing of consumers＇ decision-making with different math abili- ties. 200 adult subjects were selected to take shopping decision task by computer simulation. Results showed that： （ 1 ） Time pressure significantly impacted individual＇s decision making duration and information searching patterns. Under the time pressure, decision-makers tended to shorten their decision-making durations, and select the informa- tion searching patterns which based on attribute. （2） Decision duration and searching pattern had significant differ- enees in terms of mathematical ability. Compared with low mathematical ability, the decision duration of consumers with high mathematical ability was shorter, and information searching patterns tended to attribute patterns. （3） Time pressure and math ability jointly affected consumers＇ decision-making duration and information searching pat- terns.

关 键 词：时间压力 数学能力 消费决策 信息板 

分 类 号：B849[哲学宗教—应用心理学]