模块化对新产品绩效的影响——基于模块化系统间联系及绩效影响机制的实证研究  

Modularity and New Product Performance——An Empirical Study of the Linkage Between Modularized Systems and Impact Mechanism

作　　者：游博[1] 龙勇[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400030

出　　处：《研究与发展管理》2016年第5期91-99,共9页R&D Management

基　　金：国家自然科学基金面上项目"整合TCE与RBT视角下的战略联盟资产类型与治理关系研究"(71172081);教育部高校博士点基金资助项目"基于供应链协同的联盟模式与创新类型关系研究"(20110191110031)

摘　　要：对技术模块化、产品模块化及制造流程模块化与新产品绩效间关系进行实证研究,并探索制造敏捷性、产品创新性的桥接作用.采用结构方程模型对208家模块化企业单源数据分析,结果表明:技术模块化促进产品模块化且产品模块化提升制造流程模块化水平;产品、技术模块化通过提升产品创新性提高新产品绩效,制造流程模块化通过制造敏捷性提升新产品绩效.It made an empirical study on the relationships between technological modularity, product modularity, man- ufacturing process modularity and new product performance, and explored the mediating role of manufacturing agility and product innovativeness on enhancing new product performance. Based on the data collected from 208 local modular- ized enterprises, the structural equation modeling analysis concludes that： Technological modularity promotes product modularity, and product modularity facilitates manufacturing process modularity; product modularity and technological modularity promote the new product performance by upgrading the product innovation, while manufacturing process modularity enhances new product performane by manufacturing agility.

关 键 词：产品模块化 技术模块化 制造流程模块化 制造敏捷性 产品创新性 新产品绩效 

分 类 号：F273.2[经济管理—企业管理]