在线住房出租问题及其竞争策略  

Competitive Strategy for Online Renting the House

作　　者：刘斌[1] 唐慧敏[1] 辛春林[1] 孙笑明[2] LIU Bin TANG Hui-min XIN Chun-lin SUN Xiao-ming(School of Management, Beijing University of Chemical Technology, Beijing 100029, China School of Manage- ment, Xian Jiaotong University, Xi＇ an 710049, China)

机构地区：[1]北京化工大学经济管理学院,北京100029 [2]西安交通大学管理学院,陕西西安710049

出　　处：《运筹与管理》2016年第5期264-269,共6页Operations Research and Management Science

基　　金：国家社科基金资助项目(13BGL065);中央高校基本科研业务专项资金(PT1621)

摘　　要：本文研究了投资者不确定其持有房产时间的在线住房出租问题。为了增加收益,投资者在抛售房产前可以选择出租毛坯房或装修后出租策略最大化利润。本文从出租人角度运用在线算法建立住房在线出租模型,分析了投资者的竞争策略与竞争比。在线住房出租模型分析发现:最优的在线策略并不一定从毛坯房出租转换到装修后出租,出租人首先需要权衡装修成本与装修后单周期的收益,只有当装修后单周期收益高于装修成本时,在线出租策略才存在最优的转换时机。研究结论对在高度不确定环境下开展经营活动的租赁公司下一步策略选择具有启示意义。This paper study the online renting the house problem of which the investor doesn＇t know how long he holdsthe house. In order to increase earning, the investor canhouse. From leaser＇s perspective, this paper develops anrent the rough or decorated house out before he sells theonline model to analyze optimal online strategy of rentingthe house. Our results show that it is uncertain to switch from renting the rough house to the decorated one in the opti-mal online strategy. First, the leaser needs to investigate the period earning of the decorated house and the decoratecost, and there is the optimal switching timing only when the period earning of the decorated house is more than thedecorate cost. The insights obtained from our analysis offer useful guidelines for the leasing companies that will decidethe next strategy under uncertainty.

关 键 词：运筹学 住房出租问题 在线算法 竞争比 

分 类 号：F273.7[经济管理—企业管理]