消费者转基因食品人体健康风险认知模糊多属性综合评判  

A Fuzzy Multiattribute Comprehensive Evaluation Model of Consumer's Human Health Perceived Risk of Genetically Modified Food

作　　者：王玉光[1,2] 李亚男[3] 蔡金阳[1] WANG Yu-guang LI Ya-nan CAI Jin-yang(School of Mangement and Economic, Beijing Institute of Technology, Beijing 100081, China School of Mathematics and Computer Science, Ningxia University, Yinchuan 750021, China WanFang College of Science and Technology, Henan Polytechnic University, Jiaozuo 454000, China)

机构地区：[1]北京理工大学管理与经济学院,北京100081 [2]宁夏大学数学与计算机学院,宁夏银川750021 [3]河南理工大学万方科技学院,河南焦作454000

出　　处：《数学的实践与认识》2016年第20期130-135,共6页Mathematics in Practice and Theory

基　　金：国家自然科学基金(71403019)

摘　　要：研究了消费者转基因食品人体健康风险认知模糊多属性评判模型.首先建立评价指标体系,其次根据问卷调查数据按频率分布转化成隶属度得到模糊关系矩阵,利用AHP和熵权法得到权向量,利用加权评价算子得到评判结果,最后对结果进行了讨论并提出相应的政策建议.The fuzzy multiple attribute evaluation model of the consumer＇s perceived risk of GMF is studied in this paper.Firstly,the evaluation index system is established.Secondly,the fuzzy relation matrix is transformed into the membership degree according to the questionnaire data.Thirdly,the fuzzy weight vector is obtained by using AHP and entropy weight method.Finally,the results are discussed and the corresponding policy suggestions are put forward.

关 键 词：消费者 转基因食品 风险认知 模糊多属性综合评判 

分 类 号：O159[理学—数学]