网络秀场直播的“兴”与“哀”——人际交互·狂欢盛宴·文化陷阱  

The Prosperity and Melancholy of Internet Live Show:Interpersonal Interaction, Carnival, Cultural Trap

作　　者：贾毅[1] JIA Yi(College of Humanities and Communication of Guangdong University of Finance and Economics, Guangzhou 510320, China)

机构地区：[1]广东财经大学人文与传播学院,广东广州510320

出　　处：《编辑之友》2016年第11期42-48,共7页Editorial Friend

摘　　要：近来,网络视频直播尤其是秀场类直播及其主播引起了社会广泛关注,一是由于市场规模与收益快速膨胀,二是由于负面报道频见媒体。本文从解读秀场类直播的内核入手,即"经济利益下的人际交互",中心目的是要探究直播产业迅速兴盛的"奥秘"。研究显示,秀场类直播能带给用户在其他媒体和现实社会不易获得的猎奇、窥视、互动、游戏、多元亚文化、尊崇等多种狂欢式愉悦体验,研究过程中同时发现秀场类直播目前存在并制造严重的文化混乱,造成了不良的社会影响。Recently, internet video broadcast especially the live show and its anchor has caused widespread attention. This phenomenon first is due to the rapid expansion of market size and revenue, second, negative reports are frequently seen on the media. The paper commences from the nature of internet live show, namely ＂the interpersonal interaction based on economic interests＂. The paper aims to explore the reasons for the thriving of internet live show. This study shows that the internet live show provides its users to various cheerful experiences, such as novelty-seeking, peeping, interaction, games, multiple subculture, respect and worship, etc.. The paper finds that the internet live show at present can cause severe cultural chaos and exert an unfavorable influence on society.

关 键 词：网络直播 秀场直播 主播 人际交互 狂欢 

分 类 号：G220[文化科学]