直播发于秀场、兴于网红、盛于明星、衰于广告、毁于色情…… 网络直播遭遇成长的烦恼  

The development of live webcast in China

作　　者：张燕[1] 

机构地区：[1]<中国经济周刊>

出　　处：《中国经济周刊》2016年第44期32-37,88,共6页China Economic Weekly

摘　　要：随着一年一度的＂剁手节＂来临,电商大战已经成为每年＂双11＂期间必然上演的戏码。与往年相比,今年的＂猫狗之争＂又开辟了一个新的战场：直播平台。10月24日晚上8时,首档淘宝天猫＂双11＂直播电商节目《九牛与二虎》在天猫直播开播。2016 is regarded as 'the first year of live webcast'. According to the latest statistics published by China Internet Network Information Center, by June, the total number of Chinese internet users has reached 710 million, in which there are 325 million people who watch live webcasts. A conservative estimate of the number of live streaming platforms is more than 500. In terms of the contents, online games, live entertainment, and host live show are popular.

关 键 词：综艺节目 网络直播 淘宝 中国经济周刊 节目直播 斗鱼 新闻类 优酷 生产内容 手机客户端 

分 类 号：F713.8[经济管理—广告]