宜宾市茶叶主要营销手段及建议  

The Main Marketing and Suggestion for Tea in Yibin City

作　　者：刘跃云[1] 官兴丽 熊红兵[1] 陈叙生[1] 

机构地区：[1]宜宾市农业科学院,四川宜宾644000 [2]大益集团微生物研发中心,云南昆明650217

出　　处：《安徽农业科学》2016年第29期212-214,共3页Journal of Anhui Agricultural Sciences

基　　金：国家茶叶产业技术体系项目(CARS-23-12B)

摘　　要：概述了宜宾茶叶营销现状,目前宜宾茶叶营销分为产品营销、文化旅游营销、事件营销、连锁经营、网络营销、品牌营销等6种模式,提出了提升茶叶品质,开发衍生产品,促进茶文化和旅游结合发展,重视连锁经营和网络销售,着力打造区域品牌和企业品牌等营销对策。An overview of the present marketing situation of Yibin tea was provided.At present, tea marketing of Yibin City could be divided into six modes, which were product marketing, tourism cultural marketing, event marketing, chain marketing, network marketing and brand marketing.Marketing countermeasures were put forward, such as enhancing tea quality, promoting the combined development of tea culture and tourism, paying attention to chain marketing and network marketing, and focusing on the construction of regional brand and enterprise brand.

关 键 词：营销 品牌 文化 旅游 网络 宜宾茶叶 

分 类 号：S-9[农业科学]