传者与传媒的互动与共生——以《晨报附刊》催生《阿Q正传》为例  

Interaction and Symbiosis between the Communicators and the Media: the Birth of the True Story of Ah Q delivered by the Morning Paper Supplement

作　　者：廖华力[1] 

机构地区：[1]兰州大学文学院,甘肃兰州730000

出　　处：《新闻大学》2016年第5期42-47,147,共6页Journalism Research

摘　　要："互联网+"时代的内容生产机遇与挑战并存。轻忽自主原创、倾力概念炒作、追求即期效应、漠视作品恒久生命力等制约内容生产的"瓶颈"需要破解良策。作为"五四"时期四大副刊之一的《晨报附刊》其"任何一家媒体都无法相比的"成功经验,特别是其催生20世纪文学经典——《阿Q正传》的过程中呈现出来的传者与传媒"互动"与"共生"的生产流程及传媒与传者联手建构"原创空间"的范式对当今媒介的内容生产具有重要的借鉴意义。The opportunities and challenges of content production exists side by side in the Internet+ Times.Despised and neglected the original and free,payed over attention to speculation of concept,aspired the good effect within short time and ignored the eternal vitality of works became the bottleneck of the content production.They want to solve by good method.We can learn a lot of experience from the Morning Paper Supplement's successful practice.As one of the supplements in four famous supplements in Five Four Period,its success was unique,in particularly, it gave birth to the True Story of Ah Q,which was the literary classics in twentieth Century.The perfect process production with the interactive and symbiotic,the paradigm of original space which was constructed by the communicators and the media at the same time,became the important reference significance of content production in the Internet+ Times.

关 键 词：互动 共生 内容生产 《晨报附刊》 《阿Q正传》 

分 类 号：G210.9[文化科学—新闻学]