基于读者阅读偏好的中医高校阅读推广模式  

Reading popularizing model in colleges and universities of traditional Chinese medicine according to the reading preference of readers

作　　者：韩丽[1] 罗晓兰[1] HAN Li LUO Xiao-lan(Library and Information Center, Shanghai University of Traditional Chinese Medicine, Shanghai 201203, China)

机构地区：[1]上海中医药大学图书信息中心,上海201203

出　　处：《中华医学图书情报杂志》2016年第11期60-65,共6页Chinese Journal of Medical Library and Information Science

基　　金：上海市浦东新区图书馆学会2016-2017年度立项课题"基于O2O的高校图书馆可持续阅读推广模式研究"(PKT2016A03)

摘　　要：以上海中医药大学361名学生为调研对象,了解学生的阅读偏好,包括阅读方式、阅读目的、阅读兴趣以及影响阅读的因素等。根据调研结果,结合中医高校专业学习的特点,以图书馆阅读推广和传播学5W理论为理论基础,提出了一种适合中医高校的阅读推广模式,以提高图书馆馆藏的利用率。A reading popularizing model for colleges and universities of traditional Chinese medicine was proposed according to the reading popularizing theory in library science and the 5 W theory in communication science by in-vestigating the reading preferences （ including reading ways, reading purpose, reading interest and factors that in-fluence reading） in 361 undergraduates of Shanghai University of Traditional Chinese Medicine, in order to improve the utilization rate of library holdings.

关 键 词：阅读偏好 中医高校 阅读推广模式 

分 类 号：G252.7[文化科学—图书馆学] R-058[医药卫生]