基于“5W”模式的思想政治教育传播效果归因和优化研究  

Ideological and Political Education Communication Effect Attribution and Optimization Research Based on the 5W Mode

作　　者：左康茹 

机构地区：[1]河海大学马克思主义学院,南京211100

出　　处：《常熟理工学院学报》2016年第6期79-82,共4页Journal of Changshu Institute of Technology

摘　　要：拉斯维尔"5W"模式和思想政治教育传播的契合性,表明用"5W"模式来分析思想政治教育传播是可行的。责任意识淡薄、脱离现实和时代意识缺乏等问题致使思想政治教育传播无法取得显著效果,故而提升思想政治教育者的传播素质、增强思想政治教育传播的时代意识、促进思想政治教育传播日常化是优化其传播效果的必然选择。The link between the 5W mode of Lasswell and ideological and political education communication shows that it is feasible to use the 5W mode of Lasswell to analyze ideological and political education communication. A weak sense of responsibility, the divorce from real life and the unawareness of the times, etc. are the main reasons for the lack of communication effect of ideological and political education. Therefore, improving the transmission quality of the ideological and political educators, increasing the sense of the times and spreading the daily ideological and political education content are a necessary choice to optimize the communication effect of ideological and political education.

关 键 词：“5W”模式 思想政治教育 传播效果 

分 类 号：G416[文化科学—教育学]