Positive and Negative Ambiguity in Advertisements  

作　　者：任灵[1] 

机构地区：[1]东北师范大学

出　　处：《校园英语》2016年第27期195-195,共1页English On Campus

摘　　要：Introduction:In English the definition of ambiguity is"An ambiguous sentence is usually of doubtful meaning because it can be interpreted in more than one way or many other ways."The ambiguity can be classified into two sides,intentional and unintentional.Mostly in daily communication,the ambiguity is unintentional because it may cause misunderstanding,so inIntroduction：In English the definition of ambiguity is＂An ambiguous sentence is usually of doubtful meaning because it can be interpreted in more than one way or many other ways.＂The ambiguity can be classified into two sides,intentional and unintentional.Mostly in daily communication,the ambiguity is unintentional because it may cause misunderstanding,so in this aspect, the ambiguity is negative. However, in some regions, for instance, advertisements, they use ambiguity intentionally to make their products more competitive and memorable.

关 键 词：In Positive and Negative Ambiguity in Advertisements 

分 类 号：G633.41[文化科学—教育学]