徐州市生鲜果蔬销售企业电子商务发展模式研究  

Research on the Development Model of E-commerce of Fresh Fruits and Vegetables Sales Enterprises in Xuzhou

作　　者：张西林[1] 

机构地区：[1]江苏师范大学商学院,江苏徐州221116

出　　处：《物流工程与管理》2016年第11期90-93,共4页Logistics Engineering and Management

基　　金：江苏省高校哲学社会科学基金项目"苏北地区果蔬物流系统优化研究"(2014SJD431);江苏省社科应用研究精品工程课题"电子商务环境下苏北果蔬供应链整合研究"(15SYC-025)

摘　　要：近几年,徐州市生鲜果蔬电子商务得到了迅速发展,但是由于生鲜果蔬电子商务起步较晚,其发展还处于探索阶段。文中通过对徐州市生鲜果蔬销售企业电子商务发展现状进行调查分析,并通过SWOT分析提出徐州市发展生鲜果蔬电子商务的几点建议。In recent years,Xuzhou City,fresh fruit and vegetable e- commerce has been rapid development,but due to the fresh fruit and vegetable e- commerce started late,its development is still in the exploratory stage. Based on the investigation and analysis of Xuzhou city of fresh fruit and vegetable sales enterprise e- commerce development current？ situation,and through the SWOT analysis of the development of Xuzhou City puts forward some development of fresh fruits and vegetables e- commerce advice.

关 键 词：生鲜果蔬 电子商务 发展模式 生鲜果蔬配送 

分 类 号：F272.3[经济管理—企业管理]