大数据视阈下景区营销模式的创新研究  

A Study on Innovative Marketing Modes of Tourist Resorts under the Perspective of Big Data

作　　者：周效东[1] 

机构地区：[1]云南旅游职业学院,云南昆明650221

出　　处：《楚雄师范学院学报》2016年第9期85-89,共5页Journal of Chuxiong Normal University

摘　　要：景区营销是景区与旅游者关联的重要环节,也是景区后续发展的基本保障。传统景区营销渠道的市场份额逐渐被新兴营销模式蚕食,景区营销正经历由传统"B2C"模式向新兴"O2O"模式转变。大数据为景区营销体系的创新发展带来机遇,为突破传统景区营销模式的瓶颈提供了新方法和新手段,逐渐成为景区营销的新趋势,基于大数据创新的景区营销模式成为越来越多景区的理性选择。As the major link between tourist resorts and tourists, their marketing mode of the tourist resrots is the basis on which they can sustain development. At a time when the traditional marketing modes are gradually giving way to new ones, the B2C mode is being replaced by the 020 mode. Big data can bring about new opportunities to the marketing system of tourist resorts, enabling them to make breakthroughs in new methods. This big - data - based new mode is the future for tourist resorts and is now being chosen by the management of an increasing number of tourist resorts.

关 键 词：大数据 景区销售 营销模式 旅游营销 

分 类 号：F713.50[经济管理—市场营销]