动物福利认知与居民食品安全  

Animal Welfare Cognition and Food Safety

作　　者：王常伟[1] 顾海英[2] 

机构地区：[1]上海财经大学财经研究所,上海200433 [2]上海交通大学安泰经济与管理学院,上海200030

出　　处：《财经研究》2016年第12期16-26,107,共12页Journal of Finance and Economics

基　　金：国家社科基金青年项目(13CJY072);国家自然科学基金重点项目(71333010)

摘　　要：农场动物福利不仅是伦理问题,还关乎食品安全。文章将农场动物福利纳入食品安全议题之内,考察了消费者的农场动物福利认知对其支付意愿及政策诉求的影响。研究表明,尽管当前我国消费者对农场动物福利认知还不充分,但仍有81.42%的消费者对农场动物福利存在一定的支付意愿,平均支付溢价达19.24%,消费者关于农场动物福利的认知对其农场动物福利支付意愿及政策诉求存在显著影响。这一结论表明,我国已存在通过市场激励手段或是政府规制手段改善农场动物福利,进而提升居民食品安全的基础条件。Farm animal welfare is not only an ethical issue, but also is related to food safety. This paper incorporates farm animal welfare into food safety issues, and analyzes the impact of animal welfare cognition on consumers＇ willingness to pay for animal welfare and the policy appeal. The results show that although consumers＇ cognition of farm animal welfare is not sufficient in China, there are still 81.42% of consumers who are willing to pay for farm animal welfare, and the average payment premium is 19.24 ~. Animal welfare cognition variables have significant impacts on the willingness of payment and consumer policy attitudes towards farm animal welfare. This conclusion indicates that that China already has the basic conditions to improve farm animal welfare and thereby enhance food safety level through market incentives or government regulation.

关 键 词：农场动物福利 支付意愿 饲养经历 食品安全 

分 类 号：F307.3[经济管理—产业经济]