微信网络的信息传播模型研究  

Research on Information Dissemination Model in WeChat Network

作　　者：彭慧洁[1] 朱君璇[1] 

机构地区：[1]上海工程技术大学管理学院,上海201620

出　　处：《现代情报》2016年第11期37-42,共6页Journal of Modern Information

摘　　要：随着微信爆炸式发展,微信朋友圈已成为信息扩散和舆论引导的重要平台,研究微信信息传播以期为企业、政府等机构提供现实指导方案。本文结合复杂网络理论和传染病动力学,提出改进的信息传播模型。创新性地提出"用户接受阈值"以及关系动机,通过MATLAB仿真描绘微信朋友圈中信息传播过程曲线,得到平台中信息传播规律并提出相关建议。仿真结果表明:用户接受阈值和关系动机对信息传播的速度和广度影响明显。With the explosive growth of WeChat,it has become the important platform of information diffusion and public opinions guide. This purpose of this paper is to provide realistic guidance for enterprises,government and other agencies. Based on complex network theory and dynamics of infectious diseases,this paper provided a modified information transmission model. This paper put forward the innovative definition of user acceptance threshold and relative motivation. It depicted the information dissemination process curve through MATLAB simulation,and got the law of information propagation and put forward the related suggestions. The simulation results showed that the user acceptance threshold and relative motivation had obvious effects on the width and the speed of information transmission.

关 键 词：微信网络 用户 关系动机 信息传播模型 MATLAB仿真 

分 类 号：G250.73[文化科学—图书馆学] G206