自媒体环境下主导话语权的挑战与提升路径  

Challenge and the Path of Ascension of the Dominant Discourse in the We Media Environment

作　　者：商光美[1] 李裴馨 

机构地区：[1]福州大学,福州350116

出　　处：《电子科技大学学报（社科版）》2016年第6期79-82,共4页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

基　　金：福建省科技计划项目(软科学研究)"优化政府社会管理与公共服务职能的对策研究"(2013R0065)

摘　　要：大众的自由表达塑造了自媒体空间平民化、碎片化和意见群体化的话语特点,也使得各种思想文化在自媒体空间的碰撞加剧。自媒体的普及造成社会话语权被重置,造成自媒体舆论空间话语权的激烈争夺,以及主导话语权面临被弱化和挤压的挑战。为提升自媒体空间的主导话语权,需要整合传统媒体和新媒体资源,增强话语力量;把握传播规律和大众心理内涵,创新话语方式;加强网络舆论生态治理,打造清朗话语空间。The public free expression shapes the discourse features of the we media space, discourse democratization, the fragmentation of expression and opinion grouped, and aggravate ideology and culture colliding in we media space. Due to the popularization of we media, social discourse has been reset, the discourse power of we media space has been drastically contended by the popularity of we media, and the dominant discourse is facing weakened and squeezed challenge. To enhance discourse power of we media, we need to integrate the traditional media and new media resources to boost the discourse power, grasp the propagation law and mass psychological connotation to innovate the mode of discourse, and enhance the ecological management of public opinion on the Internet to make clear and bright discourse space.

关 键 词：自媒体 主导话语权 挑战 提升路径 

分 类 号：G41[文化科学—教育学]