外部环境匹配下企业能力对绿色管理的影响研究  

Research on the Effect of Firm Capabilities on Green Management under External Environment——Based on Resource Based View and Institutional Theory

作　　者：李钰婷[1] 高山行[1] 张峰[1] 

机构地区：[1]西安交通大学管理学院

出　　处：《管理学报》2016年第12期1851-1858,共8页Chinese Journal of Management

基　　金：国家社会科学基金资助重大项目(11&ZD170);国家自然科学基金资助项目(71172187)

摘　　要：基于资源观和制度理论,探讨了企业技术能力与营销能力如何影响绿色管理,以及制度环境和市场环境对以上关系的调节作用。通过对303套中国企业样本的实证研究,发现技术能力和营销能力均对绿色管理有正向影响,其中政府支持正向调节营销能力与绿色管理的关系。此外,还发现外部环境的不确定性对技术能力有差异的调节作用,即技术不确定性正向调节技术能力与绿色管理的关系,而市场不确定性负向调节技术能力与绿色管理的关系。建议中国企业在实施绿色管理战略时,应谨慎运用企业能力以匹配变化的制度环境和市场环境,从而促进绿色实践的形成。Based on resource based view,this study explores the direct effects of technological capabilities and marketing capabilities on green management,and the contingent roles of Institutional and Market Environment.The empirical results based on 303 pairs of sample of Chinese firms indicate that technological capabilities and marketing capabilities have positive effect on green management.Moreover,government support positively moderates the relationship between marketing capabilities and green management.Technological uncertainty positively moderates the relationship between technological capabilities and green management.Market uncertainty negatively moderates the relationship between technological capabilities and green management.These findings indicate that firms operating in China should be cautious in their use of technological capabilities and marketing capabilities and adapt their capabilities utilization to the changing institutional and market environments.

关 键 词：绿色管理 企业能力 政府支持 环境不确定性 

分 类 号：C93[经济管理—管理学]