情感在左岸 理性在右岸——学术期刊“第五媒体”社交的两难  

Emotions on the Left Bank while Reason on the Right Bank:Social Dilemma of “the Fifth Media” of Academic Journal

作　　者：陈曙娟[1] 

机构地区：[1]江苏经贸职业技术学院期刊社,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2016年第6期54-57,共4页Journal of Jiangsu Institute of Commerce

摘　　要：学术期刊编辑"第五媒体"社交具有创建"新部落"、提高用户黏着度、促进长尾形成等积极意义,然而仍然普遍存在编辑缺乏理性号召力、读者缺乏理性思考、作者缺乏粉丝凝聚力等问题。因此,有必要提高"第五媒体"社交智商、情商,并将"第五媒体"与传统社交方式巧妙融合。Academic journal editors＇ social intercourse of ＂ the fifth media＂ has a positive significance of creating new tribe, improving users＇ adhesion, and promoting the formation of long tail. However, a series of problems, such as editor＇s lack of rational appeal, reader＇s lack of rational thinking, author＇s lack of fans＇ cohesion etc. commonly exist. Therefore, it is necessary to improve the social IQ and EQ of ＂ the fifth media＂ , and ingeniously blend ＂ the fifth media＂ into the traditional social mode.

关 键 词：“第五媒体” “新部落” 情感 理性 长尾 

分 类 号：G238[文化科学]