进攻策略、双向溢出与跨国企业国际竞争力培育  

Offensive strategy,bidirectional spillovers and the cultivation of international competitiveness by multinational corporations

作　　者：曾剑云[1] Zeng Jianyun(School of Business, Collaborative Innovation Center of Resource-conserving ＆ Environment-friendly Society and Ecological Civilization, Hunan University of Science and Technology, Xiangtan 411201, China)

机构地区：[1]湖南科技大学商学院,两型社会与生态文明协同创新中心,湖南湘潭411201

出　　处：《湖南科技大学学报（自然科学版）》2016年第4期122-128,共7页Journal of Hunan University of Science And Technology：Natural Science Edition

基　　金：国家社会科学基金资助项目(15BJY063);湖南省哲学社会科学基金资助项目(2010YBB136)

摘　　要：从进攻策略与双向溢出培育跨国企业国际竞争力角度,通过两国双寡头古诺模型均衡解的比较分析和万向集团的案例研究,以企业国际竞争力增强代表逆向对外直接投资(OFDI)的成功实施,确定成功的逆向OFDI前提和主要因素:国际直接投资额外成本及其临界值均低于发达经济体同行构成跨国企业国际竞争力增强的前提;影响跨国企业国际竞争力培育效果的主要因素有自身的技术水平、东道国同行的溢出程度和对其溢出的转移程度.技术差距较大和较小时,提升东道国同行的溢出程度和对东道国同行溢出的转移程度分别决定跨国企业国际竞争力的培育效果.From the perspective of cultivation of international competitiveness of multinational corporation by offensive stragey and bidirectional spillovers, the premise and main factors of strengthening international competitiveness which was in place of the success of inverse outward foreign direct investment （OFDI）, were ascertained by comparative analysis of equilibriu solutions in a two - country duopoly Cournot model and case study of Wanxiang Group. Both the extra cost of multinational corporation and its critical value were lower than that of developed host enterprises , which constitutes the premise. The main factors influencing the cultivation effect of internaitonal competitiveness consisted of technology level of multinational corporation , degree of spillovers from host rivals and extent of cross-border transfer of spilovers. If technology gap was larger, the promotion of degree of spillovers was pivotal to enhance international competitiveness ; While it was smaller, it was significiant to cultivate international competitiveness of spillovers. that multination corporation heightens the transfer degree

关 键 词：进攻策略 双向溢出 跨国企业国际竞争力 两国双寡头古诺模型 万向集团 

分 类 号：F276.7[经济管理—企业管理]