基于SWOT分析的祁门红茶文化旅游发展研究  

作　　者：曹夏清 杨前进[1] 唐为亮[1] 

机构地区：[1]重庆师范大学,重庆401331

出　　处：《河北旅游职业学院学报》2016年第4期39-42,共4页Journal of Hebei Tourism College

摘　　要：茶文化旅游是在中国悄然兴起的文化旅游形式,对游客具有极大的吸引力。祁门红茶在茶文化中独树一帜,为世人称赞,发展红茶文化旅游具有广阔的市场前景。笔者运用SWOT分析法,对祁门红茶文化旅游发展的优势、劣势、机遇、威胁进行分析,并提出祁门红茶文化旅游发展的策略。The tea culture tourism is quietly rising in the form of cultural tourism in China, which has great attraction to tourists. Qimen black tea develops a school of its own in the tea culture in the world, praised by people. And developing black tea cultural tourism has a broad market prospect. By the SWOT analysis of the development of cultural tourism of Qimen black tea, it puts forward the cultural tourism development strategies of Qimen black tea.

关 键 词：祁门红茶 茶文化旅游 SWOT分析 发展策略 

分 类 号：F590[经济管理—旅游管理]