＂Share a Coke＂ campaign by Coca Cola company  

作　　者：Oyunbileg Sergelen 

机构地区：[1]Shanghai University of Engineering Science, Shanghai, China, 201620

出　　处：《International English Education Research》2016年第6期14-16,共3页国际英语教育研究（英文版）

摘　　要：This report commissioned to examine how ＂Share a Coke＂ by Coca Cola company is using IMC approaches and how the campaign has been so successful using IMC functions since this campaign released.

关 键 词：Coca Cola MARKETING share a Coke 

分 类 号：F471.268[经济管理—产业经济] S823.4[农业科学—畜牧学]