中国企业国际市场进入模式选择研究——多重制度环境下的资源视角  

The Study of Chinese Enterprises' International Market Entry Mode Choice:A Resource-based Perspective under Multidimensional Institutional Environment

作　　者：吴晓波[1] 白旭波[1] 常晓然[1] Wu Xiaobo Bai Xubo Chang Xiaoran(School of Management, Zhejiang University, Hangzhou 310058, China)

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《浙江大学学报（人文社会科学版）》2016年第6期145-161,共17页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家自然科学基金重点项目(71232047);国家自然科学基金面上资助项目(71372055);浙江省哲学社会科学重点研究基地(现代服务业研究中心)课题(14JDFW01YB)

摘　　要：制度理论的引入,为国际市场进入模式选择研究中对母国与东道国环境差异的刻画提供了良好的框架。尽管现有研究已经发现存在多种类型的制度差异,但还没有充分辨识出这些制度差异对进入模式选择的不同影响。通过对中国210家上市公司2008—2012年间发生的538项境外直接投资活动的实证研究发现,相比文化差异,规制差异对技术资源与进入模式之间关系的调节效应更加明显;而在东道国制度环境的分组检验中发现,在进入制度评分比中国高的东道国时,相比规制差异,文化差异对资源与进入模式之间关系的调节效应更加明显。以上研究为更全面、细致地理解制度理论对进入模式选择的影响提供了理论依据,也为中国企业国际化过程中进入模式的选择提供了实践指导。In recent years, institutional theory has been increasingly applied to the explanation of the influence of international environment and its difference in entry mode choice. However, most of researches based on institutional theory only discover the：direct influence of institutional difference in different dimensions, while comparative analyses are lacking. In fact, international environment is complex, and institutional factors, such as regulation, norm, cultural cognition etc. , are not consistent all the time, which sometimes have uncertainties and are in conflict with each other. Furthermore, China, which is influenced by Confucianism, is relatively similar to East Asian countries like Japan, Hong Kong, and Taiwan in terms of culture, and aredistinctively different from Eastern European countries. On the other hand, it is relatively similar to Eastern European countries in terms of regulation, which is different from East Asian countries. Therefore, existing studies cannot sufficiently explain the complexity of the effects of international institutional environmental on entry mode choice. Therefore, in order to determine the applicability and explanatory power of institutional difference in different dimensions, it is necessary to apply them to each distinctive context. On the other hand, it is necessary to observe the moderating effect of them on entry mode choice. The resources view regards firm-specific resources as the core of firm, and divides them into technical resources and marketing resources. Hence, this study explores the influence of international institutional environment on entry mode choice from the perspective of resources. For this purpose, the data of outward foreign direct investment activities and host countries are collected from the List of Overseas Investment Enterprises （Institutions） from Department of Outward Investment and Economic Cooperation of Ministry of Commerce, People＇s Republic of China, the annual reports and announcements of listed companies, and the book ＂ glob

关 键 词：中国企业 国际市场 进入模式 企业特有资源 规制差异 文化差异 中国上市公司 

分 类 号：F279.2[经济管理—企业管理] F125[经济管理—国民经济]