基于电商B2C英语语言特征的跨境电商专业英语写作教学研究  

Research on the Teaching Mode of English Writing for English Cross-border E-commerce Majors based on Language Features of B2C English

作　　者：廖丽玲[1] 杜艳红[1] 

机构地区：[1]广州科技职业技术学院,广州510550

出　　处：《北京城市学院学报》2016年第6期67-70,共4页Journal of Beijing City University

基　　金：中国职业技术教育学会课题"产教融合背景下高职跨境电商专业课程构建体系研究"(课题编号:02-91)

摘　　要：Business to Customer模式简称为B2C模式,代表了未来跨境电子商务发展的新方向。在这一历史背景下,文章对电商B2C英语语境的物理维度、交际维度和心理维度特征及顺应性进行了分析,从产品的发布、在线沟通和售后客服三个层面对跨境电商专业的写作课等方面进行了具体的探讨。Business to Customer, i. e. B2C mode, represents a new direction of the development of cross- border e-commerce in the future. Under this historical background, the article analyzes the physical dimension, communication and psychology, and the language features of B2C English and their compliances, and conducts a specific discussion about the teaching mode of writing concerning the release of the products, online communication and customer service for the English cross-border e-commerce majors.

关 键 词：电商B2C英语语言特征 顺应性 写作教学 

分 类 号：H05[语言文字—语言学]