老年人保健食品消费特点及趋势调查与分析  

Investigation and analysis of consumption characteristics and trend of dietary supplement for the elderly person

作　　者：车文辉[1] 彭双双[1] 

机构地区：[1]中南大学公共管理学院,湖南长沙410083

出　　处：《食品与机械》2016年第11期202-206,共5页Food and Machinery

基　　金：国家社会科学基金项目(编号:11BSH010)

摘　　要：通过对长沙市岳麓区123名老年人对保健食品消费的调查,结果显示:老年人对待保健食品消费的态度趋于理性,对于动机方面更加关注自身的健康,在选择地点方面侧重专卖和药店,关注保健食品的疗效等;保健食品消费呈现出一种年轻化、平民化、理性化以及风险化趋势。文章分析了影响老年人保健食品消费的显著性因素,并提出了安全防范的措施与建议。Through the survey of dietary supplement consumption on 123 elderly people in Yuelu District of Changsha City, showed that the aged person holds reasonable attitude to consume dietary supplement. They are seriously taking care about their health conditions; incline to get the dietary supplement from pharmacy or specialty stores. They always take the affectivity to first consideration when they make choose. While the dietary supplement attracts younger consumers with ordinary income. Such consumers mostly have reasonable opinions to choose the products and recognize the risks in them. Analyzed the significant factors influencing the dietary supple ment consumption in aged group, and offered the measures and suggestions to prevent the possible safe problems in the consumption.

关 键 词：老年人 保健食品 消费趋势 安全问题 

分 类 号：F426.82[经济管理—产业经济]