全球化背景下“中华老字号”饮食文化软实力研究  

Researches on the cultural soft power of the time-honored brand foods under the background of globalization

作　　者：肖向东 

机构地区：[1]江南大学人文学院,江苏无锡214122

出　　处：《美食研究》2016年第4期1-5,共5页Journal of Researches on Dietetic Science and Culture

摘　　要：作为中国文化的重要表征,"中华老字号"饮食以其悠久的文化历史、丰富的产品内容、卓绝的制作技艺、独有的美食形态、深厚的文化底蕴、特色的服务方式、传统的品牌标识,成为中华民族的文化名片和形象载体,其内含的世代传承的文化密码与文化信誉,构成了他者无与伦比的文化软实力。在全球化时代,许多中华老字号饮食因为其良好的内在机制与信誉品牌,既守本开新,又与时俱进,日益成为民族的新型战略产业。保持其本有的文化优势,发挥其独有的文化软实力,既是中华老字号的生命力之所在,又是这一文化产业开辟未来之路的战略支点,更是民族文化继续走向前进的坚定方向。Serving as important symbols of Chinese culture, China time-honored brands boast for their long history, diversity, excellent cooking techniques, unique cuisines, profound cultural background, distinctive service and long-recognized identity. They have become one of the representatives of Chinese culture and image carrier of the Chinese nationality. Passing on from generation to generation, these brands with cultural codes and honor possess unparalleled cultural soft power. In the era of globalization, with their good internal mechanism and brand reputation many China time-honored brands have been preserving old traditions and pursuing innovations and become a new strategic industry. To sustain their traditional cultural advantages and to exert their unique cultural soft power are not only the way for the time-honored brands to keep their vitality, but also the strategic pivot for them to open up to the future helping the Chinese culture advance steadfastly.

关 键 词：全球化时代 中华老字号 饮食文化 形象载体 战略产业 软实力 

分 类 号：TS971.2[轻工技术与工程]