情趣化概念在包装设计中的表现  

Expression of the Interest Concept in Packaging Design

作　　者：孟剑飞[1] 

机构地区：[1]无锡职业技术学院,无锡214121

出　　处：《包装工程》2016年第24期225-228,共4页Packaging Engineering

摘　　要：目的探究情趣化概念在包装设计中的具体表现形式。方法从时代发展的现实出发,阐述情趣化包装设计的概念,以理论结合实例的方式分别从玉石、食品、药品、茶叶4方面分析情趣化包装的具体表现。结论基于情趣化概念的包装设计是时代发展的必然,它丰富了商品的可读性、增强了吸引力、推动了包装设计的健康发展、扩大了人们的选择空间。It aims to explore the specific expression of interest concept in packaging design. Starting from the reality of social development, it expounds the interest concept of packaging design, respectively analyzes the specific expression of interest packaging from jade, food, medicines, tea packaging four aspects combined with examples. Based on the in- terest concept of packaging design is inevitable in the development of times, which can enrich the readability of the goods, enhance the attraction, promote the healthy development of packaging design, and expand the people＇s choice.

关 键 词：情趣化 包装 需求 

分 类 号：TB482[一般工业技术—包装工程]