高职市场营销专业“双创”教育的几点思考  

Ponders on‘Double Innovation'Education in Vocational Marketing Major's Construction

作　　者：高佳燕[1] 

机构地区：[1]陕西青年职业学院,陕西西安710068

出　　处：《陕西青年职业学院学报》2016年第4期32-34,共3页Journal of Shaanxi Youth Vocational College

摘　　要：在"大众创业、万众创新"背景下,高职市场营销专业如何将创新创业教育融入专业人才培养之中,成为专业建设亟待解决的难题。本文从专业建设的角度,提出"双创"教育与高职市场营销专业课程体系的融合、深化教学改革的具体思路与举措。Under the national strategic background of＂ popular entrepreneurship and innovation＂, how could the innovative and employment creative education of vocational college＇ s marketing major develop more effective cultivation of talents has become problems need to be considered in our specialty construction. In accordance with the current status and wrong region of＇ double creation＇ in vocational college＇ s marketing major, the author attempted to ponder on the problems of innovative and employment creating via the aspects of vocational colleges＇ marketing major.

关 键 词：高职 市场营销 “双创”教育 

分 类 号：G642.0[文化科学—高等教育学]