试论标志设计中的植物形态应用  

Exploring the Application of Plant Morphology in Logo Design

作　　者：经松[1] 

机构地区：[1]江苏农林职业技术学院人文艺术系,江苏句容212400

出　　处：《景德镇学院学报》2016年第6期58-61,共4页Journal of JingDeZhen University

摘　　要："天地有大美而不言"2。植物是构成天地大美的重要元素,它们的千姿百态在设计中得到广泛的运用。植物图形标志以其独特的面貌丰富着人们的日常生活。这种视觉语言无论是用以传递信息还是表达思想都带有鲜明的特点。本文通过对植物形态在标志设计中的优势、表现形式以及创构策略进行分析与探究,旨在为现代标志的设计提供一些灵感启发。″The great beauty of heaven and earth is silent. ″Plants are important elements in the nature. Their various forms are widely used in the design. The unique feature of plant logos has enriched people＇s daily life. This kind of visual language has distinctive features,not only conveying information but also expressing ideas. The aim of this article is to provide some inspiration for modern logo designs,through the advantages of plant morphology in logo designs,forms of expression,and some analysis and exploration of the creation strategy.

关 键 词：植物 形态 审美 标志设计 

分 类 号：J524.5[艺术—艺术设计]