经济新常态下企业营销新思路  

The New Ideas of Enterprise Marketing in the New Normal Economy

作　　者：杨勇[1] 张丽英[2] 

机构地区：[1]运城学院经济管理系 [2]运城学院大学外语教学部,山西运城044000

出　　处：《运城学院学报》2016年第5期43-46,共4页Journal of Yuncheng University

基　　金：运城学院管理科学与工程学科项目(JC-2011002)

摘　　要：我国经济进入新常态,具有经济增速减缓、经济转型加快、产业结构调整等特点;经济新常态带来的营销新常态是营销环境越来越透明、消费者越来越成熟、营销手段越来越多样化、企业竞争越来越激烈;营销新常态要求企业从短期投机转到长期稳健经营、从产品制造升级到品牌形象塑造、提升营销创新能力、多元化与专业化相结合,以推动企业实现可持续发展。Chinese economy has come into a new normal,with such characteristics as the slowing economic growth,the accelerating economic transition and the industrial structure adjustment,etc; The ＂new normal＂economy brings about the ＂new normal ＂marketing,which results in the consumers being more and more mature,the ways of marketing being more and more diversified,competition of market becoming more and more fierce. The ＂ new normal＂ marketing requires that the enterprises transform from short- term investment to long- term operation and from product manufacturing to branding. In innovation,the enterprises change to adapt to the new situation,and obtain a steady development.

关 键 词：经济新常态 营销新思路 经济转型 产业结构调整 

分 类 号：F713.50[经济管理—市场营销]