微平台上的微文艺——“龙泉动漫”公益微动漫成功之处探析  

Mini-literature and Art Works on Mini-platform——Analysis of the Success of Public Service Mini-animation by “Longquan Comic and Animation”

作　　者：高冬可[1] GAO Dong - ke(School of Journalism ＆ Communication, Zhongyuan University of Technology, Zhengzhou 450091, China)

机构地区：[1]中原工学院新闻与传播学院,郑州450091

出　　处：《中州大学学报》2016年第6期69-72,共4页Journal of Zhongzhou University

基　　金：2013年度国家社科基金项目"移动互联时代政府公共服务信息传播的创新模式研究"(13BXW057)

摘　　要：微信公共号作为微传播的平台,应在传播正能量方面有所作为。"龙泉动漫"微信公共号推送的作品属于传播正能量的微文艺作品,本文较为详细地对其形式、主题等多个层面做出分析,论证了其微形式与故事性、完整性相统一,时代感与永恒性相统一,浪漫主义与务实风格相统一等三个方面的成功经验,指出时代需要更多这样的微动漫。Since information of good and bad quality communicated through Wechat is mixed, the official Wechat accounts of various owners are expected to do something in spreading positive energy. Wechat account known as ＂Longquan Comic and Animation＂ is considered as one of its kind propagating mini -literature and art works with positive energy. This paper thoroughly analyzes the works which ＂Longquan Comic and Animation＂ provides in terms of formality, theme, etc. , taking out three strong points in the works as mini -forms going together with story feature and integrity, keeping pace with time integrated with eternity, romanticism mixed with practicalism, thus pointing out the necessity of mini -comic and animation works of this quality for the present time.

关 键 词：龙泉动漫 微动漫 微文艺 

分 类 号：G206[文化科学—传播学]