大陆台资银行投资与经营策略探析  

A Study for the Investment and Operation Strategy of Taiwan's Banks In Mainland

作　　者：帅泽明 Shuai Tseming

机构地区：[1]福建泉州师范学院政治与社会发展学院

出　　处：《台湾研究》2016年第6期63-70,共8页Taiwan Studies

摘　　要：台湾银行业对外投资仍以"跟随客户"为主要考虑,虽然各家银行投资大陆市场的进入策略未尽相同,但是两岸银行多已建立业务合作或股权投资关系。台资银行在大陆市场的营运策略与其在岛内市场的竞争优势有关,民营银行未来应多关注大陆零售、信用卡及财富管理业务;泛公营银行可加强传统批发及融资服务。虽然台湾银行业目前在大陆及东南亚投资仍以台商为主要服务对象,但未来应思考采取"市场开发"策略,争取大陆与东盟市场商机,台湾银行对外投资,应该多融入当地经济活动,以便争取当地客户。＂Following the clients＂ is still the major consideration for Taiwan＇s banks to invest outside the island. The entry strategy for Taiwan＇s banks to invest in Mainland may be different. However, the banks of cross strait have built the relationship of business cooperation or equity exchange. The investment strategy of Taiwan＇s banks in Mainland is correlated with their competitive strength inside the island. The private banks should be concerned the business of retail, credit card, and wealth management, and public banks may enforce the traditional service of wholesale and financing. Currently, the business from Taiwan is the major clients of Taiwan＇s banks in Mainland and South East Asia. However, Taiwan＇s banks should adopt the strategy of market development for the markets in Mainland and South East Asia. The investment for Taiwan＇s banks to invest outside the island should involve in the host economy, and focus on the host clients.

关 键 词：跟随客户 竞争优势 财富管理 市场开发 

分 类 号：F832.3[经济管理—金融学]