我国动漫游戏上市公司战略布局趋势分析  

Analysis on the Strategic Layout Trend of China' s Animation and Game Listed Companies

作　　者：朱静雯[1] 陆朦朦 方爱华[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2017年第1期18-23,共6页Publishing Journal

摘　　要：动漫游戏上市公司通过资本运营布局泛娱乐产业生态圈,是近年来战略布局的内在逻辑。本文以15家动漫游戏上市公司为研究对象,对其整体规模和营收状况进行梳理,并对15家公司战略布局趋势进行分析、总结,拟为整个传媒板块上市公司在战略布局的方向选择上提供思路。Animation and game listed companies setting up pan-entertainment industry ecosystem through capital operation is inherent logic of its recent strategic layout. This paper chooses 15 animation and game listed companies as the research objects to sort out their development scale and overall revenues, and analyzes the strategic layout trends of 15 companies to provide some ideas for the whole media listed company in choosing the direction of the strategies layout.

关 键 词：动漫游戏 上市公司 战略布局 泛娱乐生态圈 

分 类 号：F279.246[经济管理—企业管理]