论动态多模态话语模态之间的协同性——以Iphone 6S产品发布会3D Touch功能语篇为例  

On the Synergy of Different Modes in Dynamic Multimodal Discourse:A Case Study of the Introduction to 3D Touch at Iphone 6S Product Launch Conference

作　　者：刘福英[1] 

机构地区：[1]广东轻工职业技术学院,广东广州510300

出　　处：《贺州学院学报》2016年第4期43-47,共5页Journal of Hezhou University

摘　　要：文章基于张德禄的动态多模态理论框架,以2015年9月10日苹果产品发布会上时长为11分钟Iphone 6 S手机3D Touch功能语篇为例,从文化语境和情景语境层面上展开对语料多模态话语分析。在此基础上,文章探究该语篇中视觉、听觉和触觉三种模态是如何相互配合、相互协同达到整体意义的构建,以期对动态多模态语篇研究增加更为丰富的体裁实例。Based on the synthetic theoretical framework for muhimodal discourse analysis by Zhang Delu,taking a discourse of 11-minutes introduction to 3D Touch at Iphone 6s Product launch conference as an example,this paper first analyzes the multimodal discourse from both points of view： the context of culture and the context of situation, then probes into how the modes of vision, audition and tactus interplay and Syncrgize with each other to the contribution of an integrated meaning,aiming to offer more genres to the dynamic muhimodal discourse research.

关 键 词：3D TOUCH 产品发布会 动态多模态话语 协同 

分 类 号：H0-05[语言文字—语言学]