政务网站图像话语的政治功能初探  

Political Funcitons of Image Discourse in Government Website

作　　者：王建华[1] 周毅[1] 

机构地区：[1]浙江科技学院政务新媒体研究院,杭州310023

出　　处：《当代修辞学》2017年第1期44-52,共9页Contemporary Rhetoric

基　　金：国家社科基金项目"政务新媒体语言表达模式建构研究"(编号15BYY046);国家语委重大规划项目"政府政务新媒体的语言应用与政府效能"(编号ZDA125-25);浙江省哲社规划项目"文人画的语篇研究"(编号16NDJC227YB)阶段性成果

摘　　要：政务网站的图像话语与文本话语一样有建构功能,其视觉话语能力是政府执政能力的映现。数字化使图像的影响力超越了以往任何时代,但在我国的政务网站中,图像话语未能受到足够重视。政务网站的图像话语中,政府领导人像占绝对优势,所建构的多是领导沉溺"会海"的刻板印象,与人民膈膜的"他者",图像话语未能较好体现政务网站辅政、助政能力。For a government website, image discourse has the constructive function just like text discourse does. The visual discourse embodies government＇s governing ability. Digitalization process brings the image into full play. However, in Chinese government websites, image discourse has not been taken seriously as it should have. As for image discourse in Chinese government websites, government leaders always assume absolute superiority, creating a stereotyped image that leaders are isolated from people because of their lengthy meetings. Thus, image discourse has not shown its potential to assist governing well.

关 键 词：政务网站 话语 图像 政治 

分 类 号：H315[语言文字—英语] H15