南京中小型企业对独立学院市场营销专业人才需求研究  

A Study on the Need of the Small and Medium Enterprises in Nanjing to the Professional Marketing Talents of Independent Colleges

作　　者：熊高强[1] 

机构地区：[1]南京理工大学紫金学院,江苏南京210046

出　　处：《山西科技》2016年第6期12-14,共3页Shanxi Science and Technology

基　　金：南京理工大学紫金学院教学研究项目(项目编号:20140104006)

摘　　要：独立学院市场营销专业的人才培养模式往往沿袭其母体院校,这种培养模式是不符合其人才培养定位的。独立学院主要为中小型企业培养应用型人才,因此,独立学院的人才培养模式必须深刻认识和理解中小型企业人才需求的特点,以此为起点制定人才培养方案。调研了南京地区中小型企业市场营销人才的需求特点,总结了独立学院市场营销专业人才培养模式的现状,并针对人才培养与人才市场岗位能力脱节、人才培养理论性强而应用和实践能力培养不足等问题提出指导性建议。The talents cultivation mode of the independent colleges always follow the step of their parent universities,which does not conform to their talent cultivation targets. The independent colleges cultivate practical talents for small and medium- sized enterprises,so the talent cultivation mode of the independent colleges should recognize and know clearly the need of the small and medium- sized enterprises and make the talent cultivation plan based on the recognization. This paper analyzes the need of the small and medium enterprises in Nanjing,summarizes the problems of the talent cultivation mode of the independent colleges and makes some suggestions.

关 键 词：独立学院 中小型企业 市场营销 

分 类 号：G710[文化科学—职业技术教育学]