会展产业生态圈构建及发展策略研究  

On Construction and Development Strategy of MICE Industry Ecosystem

作　　者：马勇[1] 包雪 MA Yong BAO Xue(Hubei university, Wuhan, Hubei,430062, Chin)

机构地区：[1]湖北大学,湖北武汉430062

出　　处：《武汉商学院学报》2016年第6期18-21,共4页Journal of Wuhan Business University

摘　　要：随着"互联网+"时代的到来,会展行业也面临着转型升级和产业结构的调整。基于会展行业的发展背景,并结合前人的研究基础,从驱动要素、供需维、服务维和支撑要素构建了会展产业生态圈这一创新发展模式,从技术创新、资源整合和协同发展环境三个方面提出会展产业生态圈的发展策略。MICE（meetings, incentives, conferencing/conventions, exhibitions） industry is faced with transformation and restructuring with the advent of ＂the internet plus＂. Based on the previous research, considering MICE development background, the paper constructs an innovative model for MICE industry ecosystem involving four factors-driving elements, supply-demand dimension, service dimension and supporting elements. And it puts forth the strategies of developing this industry from three aspects-technical innovation, resource integration and collaborative development environment.

关 键 词：会展产业生态圈 体系构建 发展策略 

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