中国企业技术寻求型OFDI进入模式选择分析——基于华为和吉利案例  

An Analysis on the Entry Mode Choice of Chinese Firms for Technology-sourcing OFDI——Based on the Cases of Huawei and Geely

作　　者：申俊喜[1] 陈甜[1] 

机构地区：[1]南京师范大学商学院,江苏南京210097

出　　处：《华东经济管理》2017年第2期178-184,共7页East China Economic Management

基　　金：国家社会科学基金项目(13BJY084);江苏高校哲学社科基金项目(2012SJB790036);南京师范大学商学院研究生创新人才培养计划(15CX_003G);江苏省创新经济研究基地资助项目

摘　　要：文章基于企业所属行业在东道国的受管制程度和国际化经验程度两个情境因素综合作用的理论分析框架,并结合华为和吉利两个典型案例进行实证分析,提出中国企业技术寻求型OFDI进入模式选择决策矩阵,为中国企业海外直接投资决策提供指导。结果表明,当行业受管制程度较高而企业国际化经验程度较低时,企业宜采取绿地投资的进入模式;当行业受管制程度较低而企业国际化经验程度较高时,企业宜采取跨国并购的进入模式;当行业受管制程度和企业国际化经验程度都较高或都较低时,企业宜采取合资新建的进入模式。Based on the theoretical analysis framework of the comprehensive role in two situational factors -- the industry regulation in the host country and the firm＇ s international experience, combined with the empirical analysis on the two typical cases of Huawei and Geely, this paper puts forward a decision matrix on the selection of entry mode for Chinese firms of technology-sourcing OFDI and provides guidance for overseas investment decisions. The results shows that when the industry regulation is high but international experience is low, the entry mode of greenfield investment should be chosen. Conversely, when the industry regulation is low but international experience is high, firms should choose the entry mode of cross-border M＆A. However, when both the industry regulation and international experience are high or low, the entry mode of joint venture is a better choice.

关 键 词：技术寻求型OFDI 进入模式 华为 吉利 

分 类 号：F272.1[经济管理—企业管理] F276[经济管理—国民经济]