形象工业:饮食生活的现代化与主体颠覆  

The Image Industry:The Modernization of Dietetic Life and the Subversion of Its Subjectivity

作　　者：罗晓东[1] 谢宏忠[1] LUO Xiao-dong XIE Hong-zhong(School of Public Administration, Fujian Normal University, Fuzhou 350007, Chin)

机构地区：[1]福建师范大学公共管理学院,福州350007

出　　处：《哈尔滨工业大学学报（社会科学版）》2017年第1期68-76,共9页Journal of Harbin Institute of Technology(Social Sciences Edition)

摘　　要：通过饮食生活现代化的现象描述表明,现代化在带来更为个体化、多元化和自主化的主体性发展的同时,也导致了形象工业的形成,造成了饮食生活的审美化、庸俗化和同质化,颠覆了人与食物间的主客关系。其本质是形象工业造成的饮食生活的审美实践和文化生产逐步分离,审美实践中脆弱的、矛盾的个体心理和文化生产中强大的资本力量形成了鲜明的对比,使得饮食生活独立成为一个有组织的、有复杂的分工、以推销活动和营销安排为中介的生产与消费系统,而这整个系统都受到资本流通与技术发展的共同支配。形象工业并不仅仅是个体所编织的自我消费的童话故事,它同时也是资本机器运转的一个部分,由人本身生产但又独立于人、导向性地重构主体的审美意识,形成一个以形象生产、形象消费为目的,从资本生产到自我生产的宏大系统。到底我们该抑制还是迎合现代化?在对形象工业的形成和意义进行反思的过程中,无论是探寻意识重构的方向,还是抵抗的行为技术,都凭借对审美实践的维护和持续,只有保证独立自主的审美实践才能确保主体活动的中心地位。Through describing the phenomenon of the modernization of dietetic life,this paper indicates that it brings a development trend which is more individual,diverse and independent. However,at the same time,it also leads to the formation of the image industry of dietetic life,results in the aestheticization,trivialization and homogenization of dietetic life and subverts the subject-object relation between people and food. On the one hand,it is owing to the fact that the modernization of dietetic life subverts the traditional physical attribute,discourse attribute and spatiotemporal attribute,as well as the individual＇s cognitive style,which lays the foundation for the formation of the image industry. On the other hand,it is due to the gradual separation between the two processes,aesthetic practice and culture production,which impels the further capitalization and systematization of the image industry. And this is the self captivity of the modernization of dietetic life,which was produced by human themselves but also independent of them. It is a progress restructuring people＇s subjectivity consciousness directionally,forming a system which will never be bored with the aim of producing and consuming images. Should we suppress the modernization,or cater to it？ The reflection on the formation and significance of the image industry of dietetic life constitutes the core issues and major challenges in the study of the subjectivity under the modernization.

关 键 词：主体性 饮食生活 现代化 形象工业 审美实践 

分 类 号：C913[经济管理]