重大邻避项目公众沟通要做好“七个转变”  

The Seven Conversions in Nuclear Project Public Communication

出　　处：《中国核工业》2017年第1期32-36,56,共5页China Nuclear Industry

摘　　要：“邻避”一词来自英文短语“Not in my backyard”,指人们担心某些项目对身体健康、环境质量和资产价值等带来负面影响,希望该项目“不要建在我家后院”,从而采取高度情绪化的集体反对甚至抗争行为。邻避效应具有普遍性,是国内外广泛面临的社会治理难题。近年来,我国进入邻避事件多发期。公众权利意识不断增强、利益诉求日益多元,加之各种势力复杂交织,Not In My Back Yard. A term for a person who resists unwanted development, such as manufacturing plants, prisons, power companies, or chemical companies in his or her own neighborhood or town. NIMBY would even trigger the highly emotional collective protest. Also NIMBY is a universal puzzle of social governance in the worldwide.However, there are two sides of NIMBY projects.The both positive and negative examples remind us that the foundation of solving this puzzle is effective communication. For this record, we should conclude the experience from the typical cases,find the regular and conductive ideas and methods.

关 键 词：邻避效应 环境质量 资产价值 情绪化 政府公信力 陆丰 意见领袖 生态补偿机制 大亚湾核电站 传统主流媒体 

分 类 号：F275.2[经济管理—企业管理]