隐喻与模因论及模因的传播:以红颜色为例  

Metaphor and Memetics and the Memes' Dissemination: Taking the Color Red as an Example

作　　者：桂永霞[1] GUI Yong-xia(Guangdong Women Polytechnic, Guangzhou Guangdong 511450, China)

机构地区：[1]广东女子职业技术学院外语系,广州511450

出　　处：《襄阳职业技术学院学报》2017年第1期119-124,共6页Journal of Xiangyang Polytechnic

基　　金：广东省哲学社会科学十二五规划2013年学科共建项目(GD13XWW14)

摘　　要：文章以模因论为理据,以红颜色为例,阐述颜色隐喻的以物喻色和以色喻物的认知过程,并在阐述这个的同时,阐述了模因论的几个基本概念:基因模因、表现型模因、复合模因以及模因的传播。以物喻色过程中得来的60个红色词是"红"的基因模因,"红"成为该颜色代表词可以广泛复制使用,即成为表现型模因。广泛用红去修饰人或事物所构成的所有词汇或人或事物,又构成红或红文化的基因模因。红是复合型模因。文化模因的传播都是基因型和表现型结合在一起的复合型模因传播。The paper takes Memetics as the theoretical basis for explaining metaphor. Three memetics＇ main concepts （genotype; phenotype; hybrid-type meme） are discussed here by explaining the metaphorical cognitive process by taking the color red as example. In the metaphorical process on the basis of similarities, 60 red words from the color of the material objects such as fire, plants, fabrics, minerals are genotype memes of Red. And then Red as phenotype meme is copied or used er with other words or or persons such as red clothes, red person, red light, red bag and so on, and all of which fall into the group of the genotype memes of the color Red or Red culture. Red is hybrid-type meme. Cultural memes are copied and spread or disseminated as hybrid-type meme.

关 键 词：模因 隐喻 红颜色 

分 类 号：H319[语言文字—英语]