市场营销渠道管理的途径分析  

Management Approach of Marketing Channels

作　　者：赵远胜[1] 杨艳[1] 

机构地区：[1]山西机电职业技术学院,山西长治046011

出　　处：《商业经济》2017年第1期80-81,172,共3页Business & Economy

摘　　要：构建完善的市场营销渠道管理体系,是企业战略性发展的重要支撑。现代企业市场营销渠道中存在理念落后、渠道单一及缺乏协同的问题。新时期市场营销渠道管理途径的构建应着眼于创新理念、完善体系、提高水平三个方面,以深化企业的战略性发展,适应多元化的市场经济环境。Building a sound management system of marketing channels is all important support for the strategic development of enterprises. There are problems for the marketing channels of modern enterprises, in terms of backward ideas, single channel, and lack of coordination. In the new development era, to improve management approach of marketing channels, enterprises should focus on innovating ideas, improving the system and raising the management level. By doing so, enterprises could deepen the strategic growth and adapt to the diversified market environment.

关 键 词：现代企业 市场营销渠道 管理 途径 

分 类 号：F274[经济管理—企业管理]