基于动态能力理论的企业交流管理研究  

Research on Corporate Communication Management Based on Dynamic Capability Theory

作　　者：代文彬[1,2] 慕静[1] 张丽[1] 任立肖[1] 

机构地区：[1]天津科技大学经济与管理学院,天津300222 [2]天津科技大学食品安全战略与管理研究中心,天津300222

出　　处：《当代财经》2017年第2期66-73,共8页Contemporary Finance and Economics

基　　金：教育部人文社科研究一般项目"企业食品安全风险交流研究"(15YJA630007);天津科技大学食品安全战略与管理研究中心"十三五"规划重大项目"食品安全舆情分析及应对策略"

摘　　要：企业交流是企业在动态复杂环境中获取竞争优势的重要工具,动态能力在企业交流管理中起核心驱动作用。在战略层面,企业应通过交流资源的认知、创建、整合和重构,适时调整和设计符合环境变化要求的企业战略、文化与交流战略。在操作层面,企业应通过组织结构的支撑和信息技术的保障,促进内外部交流的有效执行与相互衔接,推动企业交流战略的实施与实现。企业交流的评价、分析与反馈活动联结其战略层面和操作层面,使两者形成良性的循环。Corporate communication is an important tool by which a corporation can gain competitive advantage in the dynamic and complex environment. Dynamic capability of a corporation is the core driving force of corporate communication management. On the strategic level, a corporation should adjust and design its corporate strategy, corporate culture and corporate communication strategy in accordance with environmental changes by means of perception, creation, integration and reconfiguration of communication resources. On the operational level, a corporation should depend on the support of organizational structure and the guarantee of information technology to facilitate the effective implementation and mutual connection of internal and external communication, so as to promote the implementation and realization of corporate communication strategy. The assessment, analysis and feedback activities of corporate communication can connect the strategic level and operational level, enacting them to form a virtuous circle.

关 键 词：企业交流 动态能力 竞争优势 

分 类 号：F272.3[经济管理—企业管理]