基于需求动态性的旅行社和酒店的供应链契约协调研究  

Study on Supply Chain Contract Coordination between Travel Agency and Hotel Based on Demand Dynamics

作　　者：应松宝[1] 梅哲曦 王文怡[1] Ying Songbao Mei Zhexi Wang Wenyi(School of Economics ＆ Management, Southwest Jiaotong University, Chengdu 610031, China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《物流技术》2017年第1期151-157,共7页Logistics Technology

基　　金：四川省哲学社会科学重点研究基地系统科学与企业发展研究中心规划项目(2015X006-I;XQ15B06);服务科学与创新四川省重点实验室2015-2016年度开放课题(KL1508)

摘　　要：基于当前旅游业需求波动、淡旺季差所引发的酒店和旅行社之间的冲突问题,分别构建了旅行社和酒店的收益共享契约模型和回购契约模型。通过理论分析和算例验证,对新建模型和传统模型进行了比较。结果表明:引入旅行社的促销努力使得传统的旅游供应链无法实现协调,而考虑促销成本共担的契约模型能够较好地解决这一问题,从而提高供应链的整体利润水平。In this paper, in view of the conflict between the hotel and travel agency caused by demand fluctuation and/or the gap between the in- and out-seasons, we established the revenue sharing contract model and buyback contract model respectively for the travel agency and the hotel. Then through theoretical analysis and numerical verification, we compared the model established and the traditional model which showed that it could improve the overall profit level of the supply chain.

关 键 词：动态需求 供应链契约协调 旅行社 酒店 

分 类 号：F274[经济管理—企业管理] F273.7[经济管理—国民经济]