商业社会中人气对价格的影响  

Influence of Popularity on Price in Business Society

作　　者：陈沫[1] 陈敬东[1] 

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《生产力研究》2017年第1期22-25,共4页Productivity Research

基　　金：陕西省社科基金项目"文化旅游推动文化强省建设研究--基于顾客营销视角"(2016R015)

摘　　要：随着商业社会的到来,频繁的商业活动使进行商品购买和投资活动的人成为研究的核心。在商品金融化加剧的趋势下,使人们购买不再仅以消费为目的,相反资本增值为目的的活动越来越多,投资意图明显。人们不在仅仅作为消费者而是作为投资人,他们更加关注商品的预期价格,因此人气关注往往决定着投资和购买的风向标。人气作为一种社会关注,通过人们的预期价格判断实现对于市场价格的影响。文章通过对商业社会的商业实践总结,概括出人气在产生聚集和转移过程中的特点和规律,并以茅台酒为例分析了人气对其价格的影响,为商业社会中利用人气影响商品价格的现象提供营销学的理论支持。With the coming of business society, frequent business activities focus on human being who purchase commodities and make investment. People make a decision of buying, not to satisfy their consumption, but to increase value of their capital. People are not only consumers but also investors who pay more attention to expected price. In such situation, popularity, which acts as a social attention, becomes an indicator to force people to buy or invest. This paper has an analysis on formation and features of popularity and on its influence on price.

关 键 词：商业社会 人气 社会关注 

分 类 号：F726[经济管理—产业经济]