联盟伙伴选择、伙伴关系与联盟绩效——基于科技型小微企业的实证检验  

Alliance Partner Selection,Partnership and Alliance Performance:An Empirical Study Based on Technology-based Small Micro Enterprises

作　　者：吴松强[1,2] 曹刘[1] 王路[1] 

机构地区：[1]南京工业大学经济与管理学院,江苏南京211816 [2]南京大学管理学院,江苏南京211102

出　　处：《外国经济与管理》2017年第2期17-35,共19页Foreign Economics & Management

基　　金：国家社科基金青年项目(13CGL044);52批国家博士后基金(2012M521055);国家博士后基金特别资助项目(2013T60527);国家自然科学基金(71473120);江苏省高校"青蓝工程"中青年骨干教师项目(苏教师[2014]1号)阶段性研究成果;2014年江苏省政府留学奖学金;江苏省科技体制改革思想库项目(苏科政[2012]264号)

摘　　要：随着中国经济快速发展,以知识信息共享和合作互补为基础的战略联盟受到越来越多科技型小微企业的青睐,成为小企业在竞争环境中通常采用的发展模式。本研究借助文献回顾、问卷调研和实证分析探讨当前科技型小微企业联盟伙伴选择因素对联盟绩效的影响,尤其是伙伴关系在两者之间的中介效应。研究发现:联盟伙伴选择因素正向影响联盟绩效,伙伴关系对联盟绩效有显著的正向影响作用,伙伴关系在联盟伙伴选择因素与联盟绩效两者间起部分中介作用。研究表明:小微企业在选择联盟的方式发展时,高度重视合作伙伴的企业声誉、资源技术互补与企业兼容性三个特质。同时,要求加强合作伙伴的信息沟通,提高联盟信任水平,从而达到促进联盟和谐稳定发展。本文通过实证研究,证明了联盟伙伴选择对联盟绩效的影响机制,不仅拓展了科技型小微企业组建联盟战略的理论基础,对于联盟内企业选择合作伙伴也具有现实意义。With the rapid development of Chinese economy, strategic alliances based on information sharing and cooperation attract an attention by more and more technology-based small micro enterprises, which is usually adopted in the competitive environment of small business.Based on literature review, questionnaire survey and empirical analysis, this paper attempts to probe the influence of alliance partner selection factors on alliance performance, especially the mediating role of partnership in the relationship between alliance partner selection factors and alliance performance.The results show that alliance partner selection factors are positively related to alliance performance, partnership has a significant positive effect on alliance performance, and partnership plays a partial mediating role in the relationship between alliance partner selection factors and alliance performance.It shows that small and micro enterprises in the choice of the way of alliance development, attach great importance to three characteristics, namely enterprise reputation, resources complementarity and enterprise compatibility.At the same time, small and micro enterprises should strengthen the communication information andimprove the level of alliance trust to promote the harmonious and stable development of the alliance.It proves the effect mechanism of alliance parter selection on alliance performance through empirical study.It not only extends the theoretical basis of alliance formation of technology-based small and micro enterprises, but also has important practical significance to alliance partner selection.

关 键 词：科技型小微企业 伙伴选择 伙伴关系 联盟绩效 

分 类 号：F270[经济管理—企业管理]