基于损失规避的报童决策偏差形成机制  

Formation Mechanism of Newsvendor Decision Bias Based on Loss Averse

作　　者：庄河 张光远[1] 丁小东[1,2] 鲁工圆[1] 龚迪[1] 黄修莉[1] ZHUANG He ZHANG Guangyuan DING Xiaodong LU Gongyuan GONG Di HUANG Xiuli(School of Transportation and Logistics, Nation and Region Combined Engineering Laboratory of Intelligentizing Integrated Transportation, Southwest Jiao Tong University, Chengdu 610031, China Transportation and Economics Research Institute, China Academy of Railway Sciences, Beijing 100081, China)

机构地区：[1]西南交通大学交通运输与物流学院综合交通运输智能化国家地方联合工程实验室,成都610031 [2]中国铁道科学研究院运输及经济研究所,北京100081

出　　处：《上海交通大学学报》2017年第2期237-244,共8页Journal of Shanghai Jiaotong University

基　　金：中央高校基本科研业务费专项资金项目(26816WTD23)资助

摘　　要：在损失规避模型的基础上,引入缺货规避偏差因素对经典报童模型进行修正,构建了缺货惩罚条件下损失规避的最优报童订购模型,同时,基于Microsoft VFP平台设计库存决策行为实验对模型进行验证.结果表明:在高利润、均衡利润和低利润产品中,决策者的缺货惩罚系数依次减小,且均衡利润产品中的损失规避报童订购量等于风险中性的报童订购量;高利润产品中的损失规避报童订购量小于风险中性的报童订购量;而低利润产品中的损失规避报童订购量大于风险中性的报童订购量.Based on loss averse model,this paper introduces stockout averse to modify the classic newsvendor model,and constructs newsvendor model with loss averse under stockout punishing.At the same time,the paper designs behavior experiments to verify the new model based on Microsoft VFP.As shown in the results,stockout penalty coefficient decreases with product profit.In high-profit product,decision maker with loss reverse will order more than the risk neutral decision maker.In low-profit product,decision maker with loss reverse will order less than the risk neutral decision maker.However,the order quantity is equal within the balance-profit product.

关 键 词：库存决策行为 损失规避 缺货规避 报童模型 报童决策偏差 

分 类 号：F272.3[经济管理—企业管理]