新经济视域下东北老工业基地工业遗产文化品牌设计研究  

Study on the Industrial Heritage Culture Brand Design of the Northeast Old Industrial Base under the New Economy

作　　者：王伟建[1] WANG Wei-jian(Harbin Normal University Media Campus, Harbin 150080, China)

机构地区：[1]哈尔滨师范大学传媒学院,哈尔滨150080

出　　处：《艺术与设计（理论版）》2017年第2期37-39,共3页Art and Design

基　　金：黑龙江省艺术规划课题"‘经济新常态’背景下的东北老工业基地城市品牌形象设计与推广研究"项目编号:2015A014

摘　　要：工业遗产品牌的设计与打造对东北老工业基地的发展具有重要的影响。中国经济的新常态为工业遗产品牌的建设提供了新的发展机遇。东北老工业基地需要把握住这次难得的机会,规划科学的发展方向,确保在经济新常态这个大背景下能够迅速地打造好品牌。The design and development of industrial heritage brand has an important influence on the development of the old industrial base in Northeast china. The new normal of the Chinese economy provides a new development opportunity for the construction of the industrial heritage brand. The northeast old industrial base needs to grasp this rare opportunity, planning and scientific the development direction, to ensure that the economic new normal in this context can quickly create a good brand.

关 键 词：经济新常态 东北老工业基地 工业遗产 品牌建设 

分 类 号：J022[艺术—艺术理论]