高铁时代下冷点城市旅游业发展对策分析——以淮北市为例  

On the Development Strategy of Cold Tourism Spots in the Era of High Speed Railway——A case study of Huaibei city

作　　者：梁涛[1] 谢咏春 仲召红[1] LIANG Tao XIE Yongchun ZHONG Zhaohong(Department of Tourism Management, Huaibei Vocational and Technical College, Huaibei 235000, China College of Tourism, Guilin University of Technology, Guilin 541006, China)

机构地区：[1]淮北职业技术学院旅游管理系,安徽淮北235000 [2]桂林理工大学旅游学院,广西桂林541006

出　　处：《钦州学院学报》2017年第2期89-95,共7页Journal of Qinzhou University

基　　金：安徽省高校省级质量工程项目:高铁乘务专业基础理论课程教学研究(2014JYXM501);安徽省高等职业教育创新发展行动计划(2015-2018年)项目:高速铁路客运乘务骨干专业建设(2015XM-01-113)

摘　　要：淮北市旅游业存在旅游资源集群性低、开发特色不明显,旅游基础设施不完善、旅游产业规模小,地区间旅游合作不足、缺乏整体性和系统性规划等问题。因此,高铁时代下淮北市旅游发展应定位区域市场、深化地区合作,做好旅游营销、政府主导,加大基础设施建设、提升旅游形象,突出旅游开发重点、打造区域特色旅游品牌,引进资金和先进管理、促进旅游产业升级,全面发展智慧旅游、提升淮北旅游服务水平,创新旅游线路设计、开发精品旅游线路。Traffic factor is an important condition for the development of regional tourism, and the key factor for the develop- ment of tourism resources. Taking Huaibei city as the research object, this paper discusses the influence of high-speed railway on the tourism resources development model of cold tourism spot, and puts forward the following measures including： promoting tourism marketing with the help of the opening of the high-speed railway, relying on the interjection cities by the Efficacious Ca- nal which successfully applied for the list of world heritage, creating distinctive cultural tourism products, developing attractive mountain tourism and wetland ecological leisure tourism in plain area, promoting rural tourism industry through the advantage of temperate fruits, making overall planning, boosting key development, facilitating prominent specialty, improving the quality of tourism services, and producing tourism scale effect, aiming at promoting tourism from cold to hot.

关 键 词：冷点旅游 高速铁路 山地旅游 乡村旅游 

分 类 号：F592.3[经济管理—旅游管理]