基于双重参照点的电子中介买卖双边匹配决策方法研究  

A Buy-sell Two-sided Matching Decision-making Method for the E-Brokerage Based on Double Reference Points

作　　者：刘学鹏[1] 刘亮[2] 齐二石[1] 

机构地区：[1]天津大学管理与经济学部,天津300072 [2]天津工业大学管理学院,天津300000

出　　处：《运筹与管理》2017年第3期72-77,共6页Operations Research and Management Science

基　　金：天津市哲学社会科学研究规划项目(TJGL16-019)

摘　　要：本文从电子中介角度解决了买卖双方的匹配问题。首先,本文基于累积前景理论建立了双重参照点影响下的买卖双方交易达成条件的模型,并得到不同交易发生时电子中介的最优撮合价格和买卖双方的综合满意度。接着,本文针对中介企业发展的不同阶段和业务的淡旺季,构建了可供中介选择的利润导向型、客户导向型和折中型的买卖双边匹配模型。其中,在利润导向型模型中设定了关于客户满意度的阈值;在客户导向型模型中设定了关于利润的阈值;在折中型模型中同时考虑了利润和客户满意度,并设定了关于两者的阈值。最后,通过实例验证了提出方法和模型的有效性。To solve the buy-sell two-sided matching decision-making problem for E-Brokerage, this paper con- structs a transaction model influenced by double reference points based on the cumulative prospect theory. And it obtains the optimal prices and the corresponding comprehensive satisfaction degrees of each possible combination of buyer and seller. Then according to the developing phases and the variation of low and peak seasons, this paper constructs three buy-sell two-sided matching models： the profit-oriented model, the customer-oriented model and the trade-off model. At last, a numerical example is given to illustrate the feasibility and effectiveness of the proposed method.

关 键 词：双边匹配 累积前景理论 双重参照点 匹配模型 

分 类 号：F270[经济管理—企业管理]